Perspective of a sales person

Sales is considered to be the oldest profession in world. There always has been debate whether Sales is a process or art. It can be easily observed if you follow a certain sales process, result will also be in the sync of that process however results may fluctuate sometimes by some degree because of external market forces. Typical sales process can be divided in seven steps however depending upon business model, market and product domain this can also vary to certain extent. Prospecting/ Planning : This is first step where sales person need to create a funnel of leads by using various methods like cold calling, networking, exhibitions, roadshows, emailers, direct mailers, directories etc. Prospecting has been lot easier now compare to 10-15 years back and we have seen lot of changes due to increased internet penetration Sales person can get many inputs by doing online research about their target market segment and can find an overview about Total Available market, se...

All three functions Marketing, Business development and Sales has one thing in common that they try to push organisation products and services to their target markets. These are integral and complimentary to each other with certain overlap also. All three function will directly contribute to help grow your business!! Marketing This function will focus on various activities so that their target market should receive appropriate message about their company’s products and services. They play a key role in market segmentation and product position however these two activities (market segmentation and product position) should have done with consultation of business development function. Marketing also decide on the various strategies to reach out to target audience, by focusing on brand or product positioning based on organisation or products key differentiators. There are various marketing strategies companies are adopting such as website content, digital marketing,...